The retail sector in India is emerging as one of the largest sectors in the economy. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around ten per cent of the employment. India is the fifth-largest most favourable destination for international retailers. Food retailing is a business activity through which the everyday food needs of Indian consumers are fulfilled. Though there are many operators in modern retail space, few of them made success and few faces difficulties in continuing the food retailing segment. This book deals with the buying behaviour of consumers of vegetable and factors influencing consumer behaviour. This book is useful for the researchers, retailers and policymakers in understanding consumer behaviour of vegetable.