<p>If you&rsquo;re not growing, you&rsquo;re dying&mdash;and if you&rsquo;re not growing in the right way, you&rsquo;re setting yourself up for mistakes that will cripple your business. In <em>Lead a Movement: The Insider&rsquo;s Guide to Powerful Strategy Execution</em>, Doug Reed, one of the architecture/engineering industry&rsquo;s most distinguished experts, distills his thirty-plus years of experience as an engineer, executive, and consultant into an authoritative guide on how to plan and execute strategy to rocket past one&rsquo;s competitors.</p><p>Understanding that strategy works best when it goes beyond surface-level problems to examine what really makes an organization function, Reed teaches how to &ldquo;start a movement,&rdquo; empowering business leaders to passionately mobilize followers in pursuit of a shared vision. Strategic initiatives thrive when they synchronize the interests of all stakeholders&mdash;if corporate objectives are aligned with individual goals, everyone succeeds. This inclusive approach encourages a healthy, open corporate culture and propels the company&rsquo;s standouts into leadership roles. Reed&rsquo;s philosophy emphasizes supporting objectives to the very end&mdash;which accounts for his strong track record of achieved results.</p><p><em>Lead a Movement</em> is no mere theoretical text; its lessons are rooted in decades of practice, backed by Reed&rsquo;s on-the-ground insight and interwoven with edifying stories of executives who failed as well as those who triumphed. It&rsquo;s an essential guidebook for any growth-oriented A/E executive.</p>