<p><strong style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">They said it wouldn't last, but hip hop changed the world. Hear the story straight from the mouths of the movers and shakers.</strong></p><p><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">The 1990s represent hip hop's coming of age - when rap burst from urban undergrounds to captivate mainstream audiences globally. "The History of Hip Hop: Volume 3" chronicles this pivotal decade.</span></p><p><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">Perfect for both newcomers and lifelong hip hop heads, you'll unearth:</span></p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">The East vs West coast rivalry between NYC and LA rappers that redefined rap's sound</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">The golden age - hip hop's period of peak artistry and innovation</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">Gangsta rap's rise, reflecting struggles of black America</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">Pioneers like A Tribe Called Quest and Wu-Tang Clan expanding sonic boundaries</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">How rap permeated TV, film and fashion, influencing pop culture</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">Labels like Death Row and Bad Boy Records skyrocketing hip hop's popularity</span></li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">Social justice roots - artists speaking truths on racism, poverty and violence</span></li></ol><p><span style="color: rgba(15, 17, 17, 1); background-color: rgba(255, 255, 255, 1)">From Notorious B.I.G. to Queen Latifah, Tupac to De La Soul, this book explores legendary talents, groups and songs that made the 90s rap's most vibrant decade. Come re-experience the rhythm and resistance at hip hop's cultural apex.</span></p>