The McDonaldization Thesis
Explorations and Extensions
Wersja papierowa
Autor:
Ritzer George
Wydawnictwo:
Sage PublicationsISBN: 978-07-619-5540-5
Format: 15.6x23.4cm
Liczba stron: 220
Oprawa: Miękka
Wydanie: 1997 r.
Język: angielski
Dostępność: dostępny
389,60 zł
Ritzer discusses the process of McDonaldization, and scrutinizes: the labour process and the degree to which it has been McDonaldized; the relationship between McDonaldization and globalization and Americanization. Part Three presents new means of consumption and the book concludes with a re-evaluation of the McDonaldization thesis and its future.