V knige posledovatel'no rassmatrivayutsya voprosy istorii, metodologicheskie problemy, analiziruyutsya rezul'taty fundamental'nykh i prikladnykh issledovaniy professional'nykh predstavleniy. Osoboe vnimanie udelyaetsya takim ponyatiyam kak obraz, ideal, stereotip, tsennost'. Rasschitana na prepodavateley, nauchnykh rabotnikov v oblasti sotsial'noy psikhologii i smezhnykh s neyu nauk, a takzhe mozhet byt' polezna aspirantam i magistrantam fakul'tetov psikhologii i filosofii.