Marketing Strategy
ISBN: 978-33-8444-515-5
Format: 15.2x22.9cm
Liczba stron: 310
Oprawa: Miękka
Wydanie: 2024 r.
Język: angielski
Dostępność: dostępny
<p>"Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a practical, insightful approach, packed with real-world applications and case studies across diverse industries.</p><p></p><p>Dive deep into essential topics:</p><p></p><p>Foundations: Master market research, product development, branding, sales, and customer retention.</p><p>Strategic Analysis: Explore in-depth case studies showcasing successful marketing strategies across various sectors.</p><p>Evaluation Tools: Learn to assess the effectiveness of content marketing, SEO, PPC, social media, and traditional advertising channels.</p><p>Targeted Approaches: Discover how to tailor strategies for specific roles and industries, from textile sales to commercial banking.</p><p>Contemporary Trends: Stay ahead of the curve with insights into the latest marketing trends and tactics.</p><p>Social Media Mastery: Harness the power of social media platforms for effective campaign design and execution.</p><p>Budgeting: Develop realistic marketing budgets for businesses of all sizes, from e-commerce startups to non-profits.</p><p>Industry-Specific Strategies: Gain specialized knowledge in marketing for healthcare, real estate, hospitality, and education.</p><p>Whether you're a seasoned marketer or just starting out, "Marketing Strategy" provides the knowledge and tools you need to succeed in today's competitive landscape.</p>