Branding Technical Services - A Case Study on Sweco's Brand
Wersja papierowa
Autor:
Serhanoglu Suleyman
ISBN: 978-38-443-1998-9Format: 15.2x22.9cm
Liczba stron: 68
Wydanie: 2011 r.
Język: angielski
Dostępność: dostępny
385,90 zł
The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.