Sport is beneficial to all, and at every level. It improves health and self-confidence through greater awareness of one's body. It is also a way of learning how to show solidarity and how to excel one. The Olympics, an international competition on a large scale, are particularly representative in this respect: the number of women taking part in the Olympic Games has been growing steadily since they first took part in 1900, but inequality remains. Gender stereotyping has been considered as one of the long-standing social issues which until now remain as a great concern. Media, notably, plays a great role in projecting male and female athletes out in the public's eyes. As a result the present study was conducted to compare media portrayal of female and male athletes.