<p> Packaging is the first point of contact your customer has with your product. It can make or break your brand.&nbsp;It involves many components, such as specifications, customer delight, protecting the product, branding and compliance. This book is your complete guide to effective packaging without hiring high-paid professionals or investing in costly consultancy. Let this book be your packaging guide to get the most suitable, best-quality and reasonably-priced packaging solutions.A Chartered Accountant by profession and a second-generation entrepreneur by passion, Punit has been solving the packing challenges of business owners for the past many years. A thought leader with a solution-based approach, he firmly believes that every lock is made with a key.</p>