Logo Process
ISBN: 978-09-946198-1-5
Format: 12.9x19.8cm
Liczba stron: 112
Oprawa: Miękka
Wydanie: 2016 r.
Język: angielski
Dostępność: dostępny
<p>Many designers can create a logo. But only 'brilliant designers' create a lasting relationship with their client. </p>
<p>Written for working art studios, <em>Logo Process</em> is the art director’s guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. </p>
<p>Designers will discover how to:</p>
<p>• Spend less time on unused logo concepts<br />
• Get clients invested in a design right at briefing stage<br />
• Boost recall with tactics big brands use <br />
• Pitch designs with confidence work won't be rejected<br />
• Use 27 visual traits to create better logos</p>
<p><em>Logo Process</em> deserves a place in the design library of everyone who creates logos for small business or online brands. </p>
<p>This revised second edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples. </p>