<p>Many designers can create a logo. But only &#39;brilliant designers&#39; create&nbsp;a lasting relationship with their client.&nbsp;</p>

<p>Written for working art studios, <em>Logo Process</em> is the art director&rsquo;s guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students.&nbsp;</p>

<p>Designers will discover how to:</p>

<p>&bull;&nbsp;&nbsp; &nbsp;Spend less time on unused logo concepts<br />
&bull;&nbsp;&nbsp; &nbsp;Get clients invested in a design right at briefing stage<br />
&bull;&nbsp;&nbsp; &nbsp;Boost recall with tactics big brands use&nbsp;<br />
&bull;&nbsp;&nbsp; &nbsp;Pitch designs with confidence work won&#39;t be rejected<br />
&bull;&nbsp;&nbsp; &nbsp;Use 27 visual traits to create better logos</p>

<p><em>Logo Process</em> deserves a place in the design library of everyone who creates logos for small business or online brands.&nbsp;</p>

<p>This revised second edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples.&nbsp;</p>