Analiziruetsya studencheskiy vozrast, kak period aktivnoy tsennostno-sozidayushchey deyatel'nosti, kogda molodye lyudi podverzheny razlichnym emotsional'nym perezhivaniyam, vedushchimi k stressu, studenty ubezhdeny v neischerpaemosti sobstvennykh fizicheskikh i psikhicheskikh resursov. Rassmatrivaetsya sovokupnost' psikhologicheskikh usloviy, printsipov, a takzhe bol'shoy diapazon pedagogicheskikh i psikhologicheskikh metodov, kotorye kak pokazalo nastoyashchee issledovanie, obespechit optimizatsiyu protsessa razvitiya tsennostnogo otnosheniya k zdorov'yu u studentov.