Commercialization Secrets for Scientists and Engineers
Format: 15.6x23.4cm
Liczba stron: 560
Oprawa: Miękka
Wydanie: 2016 r.
Język: angielski
Dostępność: dostępny
<P>Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. <I>Commercialization Secrets for Scientists and Engineers</I> serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.</P>