Organizations in the Face of Crisis
Managing the Brand and Stakeholders
Wersja papierowa
Autor:
Tafoya Dennis W.
Wydawnictwo:
Springer Nature B.V.ISBN: 978-13-494-5528-7
Format: 14.0x21.6cm
Liczba stron: 196
Oprawa: Miękka
Wydanie: 2016 r.
Język: angielski
Dostępność: dostępny
160,80 zł
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
