The Routledge Handbook of Strategic Communication
ISBN: 978-03-673-6773-2
Format: 17.8x25.4cm
Liczba stron: 622
Oprawa: Miękka
Wydanie: 2019 r.
Język: angielski
Dostępność: dostępny
<P><EM>The Routledge Handbook of Strategic Communication</EM> provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.</P>
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<P>Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: </P>
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<P>• conceptual foundations, </P>
<P>• institutional and organizational dimensions,</P>
<P>• implementing strategic communication, and</P>
<P>• domains of practice </P>
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<P>An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.</P>