<p>DISCOVER THE HIDDEN VALUE IN YOUR PACKAGING</p><p>Packaging contains massive untapped value and it&rsquo;s time for FMCG brands to think outside the box.</p><p>The &lsquo;internet of things&rsquo;, &lsquo;big data&rsquo; and &lsquo;the cloud&rsquo; are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful tools</p><p>Read this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today&rsquo;s competitive marketplace</p><p>In this book book you will discover Keran Turakhia&rsquo;s foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging</p>