A fascinating look at the
predictable patterns behind trends

It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about?

It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend.

Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

Includes business cases and easy-to-follow trendspotting guidelines.