<p>Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.&nbsp;</p><p>&nbsp;</p><p>Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.&nbsp;</p><p>&nbsp;</p><p>No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of&nbsp;marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: &nbsp;</p><p>&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Growing and protecting your business's reputation</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The&nbsp;power of a&nbsp;symbiotic relationship between marketing communication and sales</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The significance&nbsp;of building an army of advocates, both in-house and out-of-house</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to use agencies effectively in a world where old approaches to branding and advertising no longer work</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Getting value for money from your marketing communications&nbsp;</p><p>&nbsp;</p><p>A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.</p><p><br></p><hr><p><br></p>