HARNESSING THE POWER AT YOUR FINGERTIPS
ISBN: 978-18-383-4880-9
Format: 15.6x23.4cm
Liczba stron: 86
Oprawa: Miękka
Wydanie: 2021 r.
Język: angielski
Dostępność: dostępny
<p>Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business. </p><p> </p><p>Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. </p><p> </p><p>No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: </p><p> </p><p>· Growing and protecting your business's reputation</p><p>· The power of a symbiotic relationship between marketing communication and sales</p><p>· The significance of building an army of advocates, both in-house and out-of-house</p><p>· How to use agencies effectively in a world where old approaches to branding and advertising no longer work</p><p>· Getting value for money from your marketing communications </p><p> </p><p>A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.</p><p><br></p><hr><p><br></p>