<p><strong>THE TIME HAS COME</strong></p><p>This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don&rsquo;t work anymore, and competition for the charitable dollar is growing. <em>Engagement Fundraising</em> was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective.</p><p>With <em>Engagement Fundraising</em>, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications.</p><p>Try <em>Engagement Fundraising</em> and the results will speak for themselves.</p>