Book Marketing Made Simple
Format: 14.0x21.6cm
Liczba stron: 238
Oprawa: Miękka
Wydanie: 2017 r.
Język: angielski
Dostępność: dostępny
<p>There has never been a better time for coaches, consultants, and therapists to write and publish a business book. With a great idea, a clear strategy, and a well-formed marketing plan, your book will help you to build your business and attract more clients.</p><p>Your book may be a manual, textbook, how-to guide, self-help book, anthology, parable, memoir, or any type of book that you hope will be a marketing tool and credibility builder.</p><p>In <em>Book Marketing Made Simple</em>, you'll get easy to follow strategies to market your book at all stages of your journey – from the day you start to write a book until after your book launch.</p><p> </p><p>In section 1, you'll learn pre-launch book marketing strategies to:</p>
<ul>
<li>Create compelling content to develop your online profile, build your credibility, and become an expert and thought leader.</li>
<li>Integrate your online marketing, blogs, newsletter, social media, podcasts, video, and webinars to build a community of people who love what you do and want to buy your book.</li>
<li>Develop new and existing contacts to help with your book promotion.</li>
<li>Pre-sell your book or seek crowdfunding to fund your book.</li>
</ul>
<p>Section 2 will help you with your book launch, and show you how to:</p>
<ul>
<li>Get publicity through print publications, radio, TV, and other PR.</li>
<li>Develop your Amazon sales page and become an Amazon bestseller.</li>
<li>Hold a memorable book launch party to celebrate your book's success.</li>
<li>Use tools like Goodreads, Thunderclap and endorsements to reach new audiences with your book.</li>
</ul>
<p>In section 3, you'll discover how to keep the momentum going with book sales, and:</p>
<ul>
<li>Create audio and digital versions of your book to widen your reach.</li>
<li>Use your book as the framework to produce products and programmes to build profitable income streams from your book.</li>
<li>Use speaking opportunities to promote your brand.</li>
<li>Make the most of other strategies to keep your book visible and sell more copies.</li>
</ul>
<p>Karen Williams is The Book Mentor from Librotas and the author of five bestselling books. She works with business owners to plan, write, publish and promote a book that builds their business, raises their credibility and attracts higher-paying clients.</p>