Building a World Class Service Organization (Assessment Tool)
Wersja papierowa
Autor:
Wirtz Jochen
Wydawnictwo:
World Scientific Publishing Co Pte LtdISBN: 978-19-446-5945-5
Format: 15.2x22.9cm
Liczba stron: 34
Oprawa: Miękka
Wydanie: 2017 r.
Język: angielski
Dostępność: dostępny
51,60 zł
<p> </p><p>Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. <em>Building a World-Class Service Organisation</em> is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.</p>