<P>This book is intended to contribute to the World Health Organization's (WHO) global strategy to reduce the harmful use of alcohol.&nbsp;It explores areas where alcohol producers' technical competence can&nbsp;and does make a positive contribution to reducing harmful drinking and where industry input has been welcomed by WHO. The book describes each of these areas:&nbsp;producing beer, wine, and spirits; addressing availability of noncommercial beverages; pricing, marketing, and selling beverage alcohol; encouraging responsible choices; and working with others.&nbsp;The final chapter sets out views of how alcohol producers can contribute to reducing harmful drinking in countries where they are present. </P>