La dinámica actual de los negocios, desarrollada bajo el marco de globalización y competitividad, ha transformado de manera radical las estructuras y directrices de administración empresarial, premisa que aplica igualmente en el contexto de la administración de la relación con los clientes, considerando que los cambios en la esfera global, han influido notoriamente en el comportamiento de compra de los consumidores, aumentando los requisitos implícitos y explícitos que una organización debe proveer con ...

The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product’s positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, enhances perceived quality, and decreases consumer-perceived risk and information costs, and hence increases consumer utility, which underlies the added value associated with a brand. The central ...

I'd love to offer a tightly-themed book, but this is not it - it touches on many concerns and interests. The times demand it and so do people encountered, things seen and felt. These are poems from nearly thirty years. - Judith Rodriguez Judith has an amazing voice and writes poems that make you feel something. That's why I love her poetry. - Vanessa Page in Facebook , 2015 After reading Flares  I popped it in my bag and carried it with me so I could open it at any time (and I have) and revisit its thoughts and ideas. It's a wonderful ...

This book is an attempt to examine the similarities between science and religion instead of focusing on the perceived differences. It attempts to demonstrate the similarities by looking at common goals and challenging the dogmatic positions on both sides by concentrating on what the author considers to be “reasonable” possibilities considering where we are in history. It is intentionally brief in an attempt to keep it interesting and entertaining while challenging the readers to open their minds to the possibilities presented. It also includes ...

1984 : les émeutes du pain — 2010 : la Révolution du jasmin. Deux périodes tumultueuses vécues à près de trente ans de distance par une mère et sa fille. Nadia quitte sa Tunisie natale pendant les émeutes qui secouent le pays en 1984. Révoltée contre ses parents, elle est surtout indignée par la culture du silence et la soumission que la jeunesse ne peut plus tolérer. Reniée par sa famille, elle émigre au Canada et y refait sa vie. Vingt-cinq ans plus ...

A desperate struggle against an alien invasion. A rescue attempt that goes haywire. A scientific expedition endangered by its own discovery. . An assassin's most lucrative job, and also his most dangerous. A victim's search for true justice.  Or is it just revenge? A young soldier learning the ropes. A zombie's rant about the difficulties of his life. A scout's first combat mission. A missing sock leads to a terrifying discovery. A betrothed's love runs up against a brother's protectiveness.  Short Story 10-Pack ...

Populated by a town full of quirky, yet recognizable citizens, and told through the voice of “the committee,” Ivy vs Dogg: With a Cast of Thousands is a humorous and pointed account of a small town acting out both good and dubious intentions that hurdle the town to the point of breaking. Teenage Ivy Simmons has a longstanding rivalry with Jimmy, “Dogg,” Doggins, high school tennis star, and hometown hero. Ivy lives in the “Pink Ghetto,” a low income stucco apartment complex that has haunted her every effort to best ...

Despite his controversial reputation and international notoriety as a film-maker, no full-length study of Clouzot has ever been published in English. This book offers a significant revaluation of Clouzot's achievement, situating his life and work in the wider context of French cinema and society, and providing detailed analysis of his major films.