Managing Writers is a practical guide to managing documentation projects in the real world. It is informal, but concise, using examples from the author's ...

The second edition of Content Audits and Inventories , by veteran content strategist Paula Land, updates and expands the first edition, focusing on the ...

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. ...

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers ...

When Bette Frick wanted to transition her live training classes to a webinar platform, she searched for advice on managing the technology and maximizing ...

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning ...

The first edition of Krista Van Laan's popular The Insider's Guide to Technical Writing has guided a generation of technical writers who are either ...

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization ...

Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any ...

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book ...