This book has been deemed as a classic and has stood the test of time. The book has been considered by academicians and scholars of great significance ...

Any man will sign a note for a thousand dollars if a revolver is held against his head... The law, however, will not hold him for the payment of the note ...

The Psychology of Advertising is a book written by Walter Dill Scott that explores the principles of psychology in relation to successful advertising. ...

The Theory and Practice of Advertising is a book written by Walter Dill Scott in 1903. It is a comprehensive guide to advertising, which explains the principles ...