"Mistakes Authors Make" has been written primarily as a lead generation tool for the membership site Author101Online.com which is jointly owned by the coauthors of the book. The book will be featured prominently at all live Author 101 University events as well as at all other live events Bret Ridgway and Bryan Hane participate in. This usually is anywhere from 8-12 events per year. <p>
<p>A Facebook page and Twitter account will be used for the book and it will be featured prominently on authors sites of all three coauthors. Information will, be released regarding the new book via all three coauthors individual social media platforms including Facebook, Twitter and LinkedIn. Website url: MistakesAuthorsMake.com <p>
 <p>Radio publicity will be utilized to make the title relevant to a wider audience.