It isn't easy to be good. In fact, it's very, very difficult. Al Gini&nbsp;- at home both in philosophy and the corporate boardroom&nbsp;- speaks here in an engagingly direct voice about why we have so much trouble doing the right thing in life&nbsp;- at home, with family or strangers, and at work. Businesses struggle with ethical issues every day, and so do ordinary people. But a multinational corporation and a single thinking human being are bound together by the same dilemma: how to choose the right thing to do and then do it?<BR><BR>This warm and generous book is for anyone who wants to know how to use ethical thinking as way to live, work, and be with others.