<p><strong>Is it worth doing a podcast if nobody listens?</strong></p><p>You started your podcast because you want to:</p>
<ul>
<li><p>Spread an important message</p></li>
<li><p>Share your passion</p></li>
<li><p>Make money</p></li>
</ul>

<p>But your podcast hasn&rsquo;t quite taken off like you thought it would.</p>
<p>What happened?</p>
<p>This book is for podcasters who can&rsquo;t quite figure out what they&rsquo;re doing wrong (and are ready to <u><em>do things right</em></u>).</p>
<p>You&rsquo;ll learn:</p>

<ul>
<li><p>Why your &ldquo;natural personality&rdquo; may be repelling to people and how to make it <strong>attract listeners to your podcast like a magnet</strong> (See p198)</p></li>
<li><p><strong>What to do</strong> when a company tries to &ldquo;lowball&rdquo; you on advertising fees (do nothing, except send them the email on p424)</p></li>
<li><p>It&rsquo;s easy to screw up an interview. To be sure you <strong>don&rsquo;t run into any problems</strong>, use my &ldquo;guest contract&rdquo; on p311.</p></li>
<li><p>A six-word &ldquo;trick&rdquo; (learned from a 20-year radio veteran) that <strong>will instantly make you a better host</strong> (it&rsquo;s on p210)</p></li>
<li><p>9 reasons to kill an interview before it happens &ndash; ignore these &ldquo;red flags&rdquo; and you&rsquo;ll be sorry (p299)</p></li>
<li><p>What Victoria&rsquo;s Secret models <strong>know about podcasting </strong>(even though you never hear them talk) &ndash; this lesson starts on p208!</p></li>
<li><p>Nervous on the mic? You have lots of company &ndash; 75% of podcasters to be exact. I give you a 5-step way to <strong>cure your &ldquo;stage fright&rdquo;</strong> on p229.</p></li>
<li><p>If you&rsquo;re scared of getting bad reviews, don&rsquo;t worry &ndash; I have three simple ways to handle critics on p236 (two of which can <strong>turn critics into fans</strong>)</p></li>
<li><p>Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will <strong>attract more listeners</strong>)</p></li>
<li><p>My 3-step &ldquo;episode teaser&rdquo; formula &ndash; it&rsquo;s boring, but <strong>it works</strong> (get it on p110)</p></li>
<li><p>Thinking of doing a &ldquo;daily&rdquo; podcast? <strong>You must read</strong> p103 before you start.</p></li>
<li><p>Want to impress a guest? See the chapter starting on p321 for my 3-step followup &ldquo;ritual&rdquo; that will make being on your podcast unforgettable (and <strong>encourage guests to promote your episodes</strong>)</p></li>
</ul>

<p>And that&rsquo;s just the start &hellip; &nbsp;</p>
<p>This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast.</p>
<p>You can&#39;t build a big podcast on 'hope.' But you can build a big podcast. And if you&rsquo;re ready to do just that, <strong>read this book</strong>.</p>