<p><strong>Is it worth doing a podcast if nobody listens?</strong></p><p>You started your podcast because you want to:</p>
<ul>
<li><p>Spread an important message</p></li>
<li><p>Share your passion</p></li>
<li><p>Make money</p></li>
</ul>
<p>But your podcast hasn’t quite taken off like you thought it would.</p>
<p>What happened?</p>
<p>This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to <u><em>do things right</em></u>).</p>
<p>You’ll learn:</p>
<ul>
<li><p>Why your “natural personality” may be repelling to people and how to make it <strong>attract listeners to your podcast like a magnet</strong> (See p198)</p></li>
<li><p><strong>What to do</strong> when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424)</p></li>
<li><p>It’s easy to screw up an interview. To be sure you <strong>don’t run into any problems</strong>, use my “guest contract” on p311.</p></li>
<li><p>A six-word “trick” (learned from a 20-year radio veteran) that <strong>will instantly make you a better host</strong> (it’s on p210)</p></li>
<li><p>9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299)</p></li>
<li><p>What Victoria’s Secret models <strong>know about podcasting </strong>(even though you never hear them talk) – this lesson starts on p208!</p></li>
<li><p>Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to <strong>cure your “stage fright”</strong> on p229.</p></li>
<li><p>If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can <strong>turn critics into fans</strong>)</p></li>
<li><p>Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will <strong>attract more listeners</strong>)</p></li>
<li><p>My 3-step “episode teaser” formula – it’s boring, but <strong>it works</strong> (get it on p110)</p></li>
<li><p>Thinking of doing a “daily” podcast? <strong>You must read</strong> p103 before you start.</p></li>
<li><p>Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and <strong>encourage guests to promote your episodes</strong>)</p></li>
</ul>
<p>And that’s just the start … </p>
<p>This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast.</p>
<p>You can't build a big podcast on 'hope.' But you can build a big podcast. And if you’re ready to do just that, <strong>read this book</strong>.</p>
