<P>In the past decade, many scientific studies were conducted on pomegranates, revealing that pomegranate fruit, flowers, bark, and leaves contain bioactive phytochemicals that are antimicrobial, reduce blood pressure, and act against diseases such as diabetes and cancer. This book presents up-to-date scientific and theoretically viable information about sustainable production, storage, processing, and marketing of pomegranate. It discusses the past and current situation of pomegranate trade and presents simple and practical processing and storage techniques for the extending of shelf life of fresh squeezed 100% natural pomegranate juice while still retaining its safety and nutritional quality.</P>