<p><strong>Master the Art of Predictive Marketing with Forecasting in Marketing by V. Kumar</strong></p><p></p><p>In today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency.<strong> 'Forecasting in Marketing' by V. Kumar </strong>equips marketing professionals, analysts, and students with the essential tools and methodologies for predicting market trends, customer behavior, and sales outcomes. </p><p></p><p>Drawing on decades of research, V. Kumar provides a comprehensive guide to leveraging advanced forecasting techniques, such as regression models, time-series analysis, and machine learning, to transform raw data into actionable insights. This book not only explores traditional approaches but also introduces innovative methods for handling big data and real-time analytics in a rapidly evolving digital age. </p><p></p><p>Whether you are a marketing strategist, business analyst, or student of marketing,<strong> 'Forecasting in Marketing'</strong> offers valuable knowledge to anticipate future demand, optimize resource allocation, and shape long-term growth strategies. Boost your forecasting accuracy and gain a competitive edge in today's fast-paced marketing environment.</p>