<p>90% <strong>OF STARTUPS FAIL.</strong></p><p>80% <strong>OF ANGEL INVESTMENTS BARELY BREAK EVEN.</strong></p><p><strong>With twenty years’ experience as an angel investor, and having interacted with hundreds of investors and entrepreneurs, Angelica Morrone understands what it takes to make startups and investments succeed. Based on years of research and analysis, this book brings together her invaluable insights as an investor, while acknowledging and addressing the challenges faced by the entrepreneur.</strong></p><p>This book will teach entrepreneurs the five key things investors consider before deciding to invest, and take you from invisible to investible. Using Angelica’s easy-to-follow <strong>ANGEL methodology</strong>, it will show you how to:</p>
<ul>
<li><strong>A</strong>cquire the right mindset for building an <strong>investible business</strong></li>
<li><strong>N</strong>avigate business basics to ensure <strong>potential investors</strong> take you seriously</li>
<li><strong>G</strong>enerate branding to make your business a <strong>desirable addition</strong> to an investor’s portfolio</li>
<li><strong>E</strong>xecute sales and marketing to <strong>drive results</strong>, confidence and business value</li>
<li><strong>L</strong>ine up funding to realise your <strong>growth ambitions</strong></li>
</ul>
