This book is about reviving the practice of the traditional Pen and Ink illustration in advertising practice. It delves into History, how notable Draftsmen and Women were versatile in the practice of Hand Illustration. The advent and proliferation of the computer and recently the influx of Artificial Intelligence machines into the industry of Graphic Design has weakened the draftsmanship capability of modern artists, therefore this is a clarion call to return to basics because the computer has stolen the original dexterity that was inherent in artists and designers of the past.