<div><B>Named #1 Best Business Book of 2011, by <I>Patriot-News</I>–PennLive.com</B><BR><BR><B>If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake.</B><BR><BR>Each of these life-changing innovations was the result of many missteps and an occasional brilliant insight that turned a mistake into a surprising portal of discovery. In <I>Brilliant Mistakes</I>, Paul Schoemaker, founder and chairman of Decision Strategies International, shares critical insights on the surprising benefits of making well-chosen mistakes.<br><BR><I>Brilliant Mistakes</I> explores why minimizing mistakes may be the greatest mistake of all, situations when mistakes are most beneficial and when they should be avoided, the counter-intuitive idea that we should deliberately permit errors at times, and how to make the most of brilliant mistakes to improve business results.<BR><BR><I>Brilliant Mistakes</I> is based on solid academic research and insights from Schoemaker’s work with more than 100 organizations, as well as his provocative <I>Harvard Business Review</I> article with Robert Gunther, “The Wisdom of Deliberate Mistakes.” Schoemaker provides a practical roadmap for using mistakes to accelerate learning for your organization and yourself.<BR></div>
