<p>Sales Prospecting is sustenance for any business, where growth is required and account turnover is nothing more than a fact of life. Sales Prospecting is the precursor to consultative selling and sales negotiation. These three sales disciplines are permanently bolted together and reliant on each other. No company owns a piece of business in our 24/7, global world of unrelenting competition.</p>
<p>By reading this book, you are seeking constructive methods to dig new money out of the ground and guide this new found cash to profitable closure. In “<em>Perpetual Hunger</em>: Sales Prospecting Lessons ' Strategy”, you will find a series of real-life lessons, business vignettes, tactics, and strategies to help you make consistently prospect at a superior level. I like to call this “chasing smart money”.</p>
<p>I have specifically written <em>Perpetual Hunger</em> to address the prospecting needs and account churn needs of sales professionals, entrepreneurs and start-ups. Our mission is to provide you with strong examples of how to engage professional buyers who are well-schooled in procurement processes. Processes that are systematic and culturally designed to unbundle seller costs. <em>Perpetual Hunger</em> will enable sales professionals and entrepreneurs to bring their best sales game to any buyer’s boardroom table. </p>
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