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ksiazka tytuł: School of Squeeze autor: Tracy Dan
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School of Squeeze

Dying to Thriving in Agribusiness
Wersja papierowa
Autor: Tracy Dan
Wydawnictwo: Fifth Estate Media LLC
ISBN: 978-19-433-0713-5
Format: 14.0x21.6cm
Liczba stron: 222
Oprawa: Miękka
Wydanie: 2020 r.
Język: angielski

Dostępność: dostępny
71,10 zł

<p dir="ltr" style="line-height:1.295;margin-top:0pt;margin-bottom:8pt;"><span style='font-size: 18px; font-family: "Times New Roman", Times, serif, -webkit-standard; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;'>Central Florida's Brown brothers took over their father's citrus processing plant long after the World War II hero built Florida Food Products, Inc. and helped lead Florida Citrus Mutual. At the time when Jerry and Tom Brown began working with the company, &nbsp;international competition had started to cut into profits. The once-successful company soon faced dim prospects. With revenues sagging and deals disappearing, the sibling team began a decades-long effort to reinvent the plant.</span></p><p dir="ltr" style="line-height:1.295;margin-top:0pt;margin-bottom:8pt;"><span style='font-size: 18px; font-family: "Times New Roman", Times, serif, -webkit-standard; color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;'>&nbsp;They expanded business lines with aloe, carrots, beets, watermelon and celery processing. They even toyed with hair dye. By experimenting with new markets, marshaling researchers from the University of Florida and Iowa State and also pounding on doors, they began to turn around their family legacy. &nbsp;Their global approach to production, sourcing and sales led them to prized contracts. Ultimately, the pain of reinvention paid off for the Browns. </span></p><p class="fr-text-bordered fr-text-uppercase" dir="ltr" style="line-height:1.295;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Author Dan Tracy paints a portrait of a family rooted in agribusiness. His book,&nbsp;</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">School of Squeeze</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">, also underscores the values and courage of generations that have constantly rethought their circumstances to find new opportunities. Layered with photos, this fast reading book promises to inspire everyone from new employees and&nbsp;</span><span style="font-size:11pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">entrepreneurs to managers and consultants.&nbsp;</span></p><p><br></p><p><br></p>

 

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