<P><EM>Essential Knowledge for the Aspiring Media Professional</EM> provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape.</P>
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<P>The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project's intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers.　</P>
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<P>This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content. </P>