Znaleziono 8 pasujących rekordów dla kryteriów wyszukiwania
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The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering ...
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New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason ...
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Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management ...
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Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral ...
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Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of managing ...
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The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products ...
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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding ...
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In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern ...
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